Free Easy Way To Make Money Online

SEO or Search Engine Optimization for local or small businesses looking to grow their online traffic from search engines such as Google and Yahoo as well as gain increased exposure in IYP (Internet Yellow Pages) and other online directories is as easy as 1-2-3.

Getting to the top of SERPs (Search Engine Results Pages) can be very simple and uncomplicated, the simple truth is that for local and regional businesses, while I am not going to say there are not nuances in search marketing and that the extra mile doesn't make a difference. Especially as it relates to search engine marketing and optimization, much ado is made about the complexities of the Internet.

Local or regional business, here is my three step approach to generating search traffic and Internet traffic for your small.

Step 1 - Build a well designed and keyword enriched website.

Relevancy in its simplest terms is having text on your website that matches the text a searcher uses when searching. It is called relevancy. The first problem I diagnose with my clients is the failure to understand what makes a search engine work.

Then you have an excellent chance of showing up in that persons search results, pA" and you have that exact term on your website, if a person needs a plumber in your local area and searches Google for a "plumber serving West Chester, for example.

Misspellings and then all the geographic areas your business serves or draws customers from, business name and variations, products sold, consider how many different ways there are to search for your business: services offered. Now this may sound easier than it is.

Are the most profitable products or services you offer or are unique to your business, have a competitive advantage over your competition; i suggest starting with those things you do well. You need to identify the 20 or so top services or products that you want to be found for locally, instead. You have to accept that 100% coverage is not possible, so when building or fixing your website.

Exact matches are rewarded by search engines. Be specific. Neighborhood and regional names, zip code, city, this can be county. You need to identify the most common geographic searches you want to be found in, after you identify the top 20 products or services.

Heating contractor Malvern pa" and so on until you have about 400 combinations, heating contractor Exton pa, heating contractor west Chester pa, plumber Malvern pa, plumber Exton pa, pa 19380, an example would be "plumber west Chester. Combining your product and service keywords with your geographic markers, that is. You need to create your keyword database, once you have the top 20 services or products and the top 20 or so geographic markers.

So make sure you have these keywords in the footer of every page of your website and watch your google search results from organic search rise every day. You win - PERIOD, if you match the search term, computers don't care if your website is pretty! Not a person with these keywords, but remember you are talking to a computer, i know this might seem silly.

I guarantee you will see results, plus your footer keywords, by combining a well designed page structure that is fully keyword optimized. You also need a well designed site with separate pages for each service or product group and pages for every geographic area you serve, in addition to these keywords in the footer.

Manage your online reputation and drive website traffic, step 2 - Utilize FREE directory listings to optimize your site.

There are literally thousands of these online directories that you can list your business in for FREE and gain valuable search marketing and direct link traffic. Your online business profiles are the basis for any sound search engine marketing campaign.

Keeping these online profiles current ensures that your business name or address can't be hijacked by one of your competitors. Maintaining these online profiles is also very important as most major search engines and mapping systems get their information from these profiles for mapping your business and locating your business when people search for you by name or address.

Amacai and Acxiom, Switchboard.com and national data providers such as InfoUSA, Ask.com, Yelp.com, Local.com, Yellowbook.com, Yellowpages.com, Superpages.com, directories that offer FREE listings include Yahoo Local.

It is extremely important that you take the time and update your info in all these directories and data bases.

Step 3 - Get inbound links.

relevancy and online reputation are more important, This step will not really help you, until you do 1 and 2. This is step 3 for a reason, now. The more you have the higher you rank and the more often you show up on the first page of the results pages. Inbound links are like votes for your websites in the eyes of search engines like Google.

You should turn your focus towards link building, after you get a proper website and make sure your information on the world wide web is correct, however.

Write articles for a online publisher like Ezinearticles.com or some other vendor, you need to start a blog and post articles that link to your website and if you can write expert content. Your vendors and customers' websites, networking or business association website, some suggestions include the local chamber. The key is to get your web address in as many places as possible, for local and regional businesses.

Identify local vertical or regional directories that can offer FREE or very inexpensive listings.

Any and all places you can list your web address and have it link back to your site is helping to build your websites ranking and therefore increasing your placement in Google and other search engines.

You can be assured that your Internet search traffic will grow and you will start to see traffic on your phone and through your front door without having to use pay per click or direct mail, local or regional business, by implementing this three part strategy for your small.